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Product Manager · OROZ · OROZ
Geely
Product Experience for Brazilian Market Entry
Product layer for Geely's Brazilian relaunch at the International Auto Show — guiding visitors through the booth, capturing qualified leads, and surfacing live usage data for the executive team.
- Automotive
- Mobile Web
- User Flows
- LatAm
Challenge
Geely relaunched in Brazil during a major auto show. The team needed a mobile product that could guide visitors through a crowded booth, capture qualified leads in a chaotic offline environment, and give leadership real-time signal on what was working on the floor.
Execution
- Prioritized the mobile experience around booth navigation and capture flows — interactive maps, vehicle catalogs, gamified discovery, and seamless QR-code lead capture.
- Built a real-time data dashboard so the executive team could monitor traffic, interaction zones, and operational performance on the fly.
Business impact
- Generated 5,000 qualified CRM leads and 42,000 in-app interactions in a matter of days.
- Distributed 4,000 redeemed prizes.
- Gave Geely's executive board foundational product usage data to guide their LatAm market strategy.
- 5K CRM leads
- 42K interactions
- Real-time dashboard